There was considerable publicity heralding the re-opening of Dreamland on 19th June ten years after it had closed. The long campaign to save the amusement park, which claims to be Britain’s oldest dating back to the 1920s, was magnificent. It managed to see off property developers, Tesco’s plans for a superstore on the adjacent site and arson attacks that damaged the Grade 11 listed scenic railway.
The fine Georgian architecture around Margate’s Hawley Square, built for the gentry in 1762, reveal its wealthy past. In the post war period it became a popular holiday resort and day trip destination for the workers from London. Margate’s heyday was the 1950s when only the extremely wealthy could afford a foreign holiday. The restoration of Dreamland is an evocation of that period. My 1950 copy of Ward Lock’s guide to North East Kent only has a short description:
“Dreamland Park, where Margate is at its merriest. From skating rink, to skittle alley and from “joy wheel” to miniature and scenic railways, all the fun of the fair is found here.”
I visited on the 26th June and from across the bay I could see that the “joy wheel” was not turning. Undeterred I carried on with my quest to visit Dreamland. The banners flying from the lamp posts in the new corporate colours lead you along the wide sandy bay to the fun palace.
Impressive retro branding for the latest attraction. The outside of the distinctive entrance still needs quite a lot of work. Posters of images from the 50s and 60s illustrate good old vintage fun.
A small notice on the door confirmed that Dreamland was closed but would be open again at the weekend. Close by me were a group of disappointed teenagers who had come on a day trip from London and were not happy. Armed with my camera I walked around the perimeter trying to get a glimpse of the rides.
My day wasn’t a complete waste as there was a very good Grayson Perry exhibition at the Turner Contemporary. Margate still has that down at heel feel once you get out of the old town but I hope that Dreamland will be another attraction that contributes to its transformation.