E20, Stratford’s new Olympic Park neighbourhood, with East Village at its heart, is expected to become one of London’s most desirable postcodes when homes in the area become available in 2013.

A study published today by the Centre for Economics and Business Research (Cebr) assesses the fundamental features of London’s newest postcode – London’s first Olympic legacy neighbourhood – to compare it to the capital’s other key residential areas.

The Cebr’s London Residential Fundamentals Index concludes that the combination of transport links, quality of life, local services, and access to employment opportunities in E20 rivals such well-established and desirable north- and west-London districts as Highbury and Hammersmith.

When East Village is ready for occupancy next year, it will provide more than 2,800 high-quality homes. Almost half are designated affordable homes, while the remainder will be available for private rent, giving the choice of buying or renting to people with a range of incomes.

East Village promises to be one of London’s best-connected residential areas, with train journeys to St Pancras taking just six minutes, to the City 10 minutes, Canary Wharf 12 minutes, and the West End in 20 minutes. This super-fast connectivity will support employment in the area, along with the proximity of Westfield Stratford City and the International Quarter, a new commercial hub within the E20 postcode itself.

The “liveability” factors in E20 which Cebr took into account included access to vast areas of outdoor space – each property in East Village will have access to both private balconies and communal courtyards, as well as being surrounded by public gardens, an orchard and wetland area – world-class sporting facilities, highly-rated education at the new Chobham Academy (part of the renowned Harris Federation), and state-of-the-art medical facilities with East Village Health & Wellbeing Centre. The community will be further supported by around 30 neighbourhood cafes, restaurants and shops.

Cebr analyst Osman Ismail said: “This much-maligned corner of east London, neglected for decades, is set to become a success story. The regeneration associated with the Olympic Games will soon give rise to one of London’s most exciting residential areas.

“It’s an outstanding living environment, contributing much to the broader regeneration of east London. Our prediction is that E20, and East Village in particular, will be a highly desirable place to live.

“The neighbourhood will suit a range of needs: families who want more space, professionals who want a safe and desirable place to live and key workers who want high-quality homes in a thriving area.

“Our research indicates that, based on its unique combination of assets, E20 will compete with the likes of Hammersmith and Highbury, and offer its residents far more than many established London hot-spots.”

Guest Post by CEBR

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